If you have any sort of ecommerce website the key to its success is traffic. Building up your site traffic through Search Engine Optimization and link building takes time and it can be a lot of work if you want to do it right.
If you're looking to increase your website traffic and sales, and you're wanting to do it quickly, one of the easiest ways to do this is through a PPC marketing campaign.
It's more than likely that you've at least heard about PPC campaigns, have thought about running one or already
have.
PPC (Pay-per-click) advertising, also known as Cost-Per-Click advertising, is a method used by many search engine marketing companies to drive traffic to a website. PPC entails bidding on specific search terms (or
keywords) that people might search for to find information or find a product that they're looking for.
So how does it work?
When someone searches for specific keywords using a search engine, the search engine will separate the paid
listings from the unpaid listings when showing the results. Pay-per-click advertising is a paid listing.
Down the centre of the search results page are the organic results; these are ranked solely on merit, with no
advertising attached. Just above the organic results, and down the side of the page, you will see the sponsored
results – these are the ad campaigns, bought by advertisers on a pay-per-click basis. The sponsored
results are extremely simple, they show nothing more than a heading, brief description and URL. Despite their simplicity they are usually very effective. This is because a pay-per-click ad is run for a specific search term
so it will only appear when the user types in that term, meaning you reach a highly targeted audience.
PPC is essentially like an auction. You bid on the keyword(s) you want your ad to appear against , for example
‘weight loss tips,’ ‘lose belly fat’ etc and you tell the search engine company how much you are prepared to pay
each time someone clicks on your ad. You can also specify the total amount of money
you want to spend on your ad campaign. Once they know how much you're willing to pay, the search engine will then decide on your ranking. The more money you bid, the better chance you have of getting a high ranking. They
also factor in the quality, and relevance of your ad. If you bid a fortune, but your ad is poor and offers nothing to the site’s average user, you’ll struggle to get a high placed ranking.
Google is undoubtedly the most famous name in the search engine arena and pay-per-click advertising. If you are
looking at running a PPC ad then the first place you should go to is Google. You can also run PPC campaigns with Yahoo and Bing but if you're just starting out with PPC ads, stick to Google.
If you're looking to increase your website traffic and sales, and you're wanting to do it quickly, one of the easiest ways to do this is through a PPC marketing campaign.
It's more than likely that you've at least heard about PPC campaigns, have thought about running one or already
have.
PPC (Pay-per-click) advertising, also known as Cost-Per-Click advertising, is a method used by many search engine marketing companies to drive traffic to a website. PPC entails bidding on specific search terms (or
keywords) that people might search for to find information or find a product that they're looking for.
So how does it work?
When someone searches for specific keywords using a search engine, the search engine will separate the paid
listings from the unpaid listings when showing the results. Pay-per-click advertising is a paid listing.
Down the centre of the search results page are the organic results; these are ranked solely on merit, with no
advertising attached. Just above the organic results, and down the side of the page, you will see the sponsored
results – these are the ad campaigns, bought by advertisers on a pay-per-click basis. The sponsored
results are extremely simple, they show nothing more than a heading, brief description and URL. Despite their simplicity they are usually very effective. This is because a pay-per-click ad is run for a specific search term
so it will only appear when the user types in that term, meaning you reach a highly targeted audience.
PPC is essentially like an auction. You bid on the keyword(s) you want your ad to appear against , for example
‘weight loss tips,’ ‘lose belly fat’ etc and you tell the search engine company how much you are prepared to pay
each time someone clicks on your ad. You can also specify the total amount of money
you want to spend on your ad campaign. Once they know how much you're willing to pay, the search engine will then decide on your ranking. The more money you bid, the better chance you have of getting a high ranking. They
also factor in the quality, and relevance of your ad. If you bid a fortune, but your ad is poor and offers nothing to the site’s average user, you’ll struggle to get a high placed ranking.
Google is undoubtedly the most famous name in the search engine arena and pay-per-click advertising. If you are
looking at running a PPC ad then the first place you should go to is Google. You can also run PPC campaigns with Yahoo and Bing but if you're just starting out with PPC ads, stick to Google.