If you're running an ecommerce site, or even just a blog, you need a strong web prescence in order to succeed. Your site design is how you represent your productsand if your site isn't up to scratch, your potential customers will think your products aren't either. Think about how you yourself view sites online. There will be times when you instantly dismiss a website.
A single glance is all it takes to make you hit "back" in the browser.So you only have a few seconds from when someone lands on your site to make a good impression.
So how often should you redesign your site?
You can't get your website up and running and not touch it for the next 10 years. What looks good at the minute probably won't age well. You should be constantly updating your site anyway as your business grows, but a full redesign may be necessary ever 2 or 3 years to keep your marketing fresh and up to date.
Does your site still look good?
Most website redesigns are kick started because the site just doesn’t look good. Compare your site to your competitors, do most of your competitors have a better site than yours? Why? What makes it more attractive?
Are you comfortable with how your website is representing your business’s image? What image do you want to convey? You need to think about all these questions and make sure that you're representing yourself and your business in a way that you can be proud of.
What's your sites functionality like?
Even if your site looks good, it still needs to work like a well oiled machine. There are more ways than ever for #
people to connect with your business, so your website has to the task. If it only works in one specific browser
you’re losing potential clients as we're way past just using IE now. Can you view it on a smartphone or tablet?
Do images display correctly and load quickly? If your website isn't delivering in regards to functionality, it's probably time for a redesign as if you don't you're missing out on potential custom.
Does your content engage your visitors?
Have you got all the best information on your site? Is it market related and offers your visitors something of use?What content are they getting from you that they can't get somewhere else? The information needs to make a case for using you over your competitors, and if a potential customer comes away from your site still unsure
about what exactly it is you offer, you'll lose them for good. Informative, market relevant content and keywords mean people will be able to find your website easily. If your'e not doing so good in the search engine placement,
a redesign and full content shuffle could be just what you need to start bringing in those visitors.
If your website hasn't been updated recently or you feel that your traffic is starting to slow to a trickle, then
your site could be due for a redesign in order to kick it back into gear. If you site seems to be lacking on some of the points in the post then it's definitely something you should consider to get your business back on track.
A single glance is all it takes to make you hit "back" in the browser.So you only have a few seconds from when someone lands on your site to make a good impression.
So how often should you redesign your site?
You can't get your website up and running and not touch it for the next 10 years. What looks good at the minute probably won't age well. You should be constantly updating your site anyway as your business grows, but a full redesign may be necessary ever 2 or 3 years to keep your marketing fresh and up to date.
Does your site still look good?
Most website redesigns are kick started because the site just doesn’t look good. Compare your site to your competitors, do most of your competitors have a better site than yours? Why? What makes it more attractive?
Are you comfortable with how your website is representing your business’s image? What image do you want to convey? You need to think about all these questions and make sure that you're representing yourself and your business in a way that you can be proud of.
What's your sites functionality like?
Even if your site looks good, it still needs to work like a well oiled machine. There are more ways than ever for #
people to connect with your business, so your website has to the task. If it only works in one specific browser
you’re losing potential clients as we're way past just using IE now. Can you view it on a smartphone or tablet?
Do images display correctly and load quickly? If your website isn't delivering in regards to functionality, it's probably time for a redesign as if you don't you're missing out on potential custom.
Does your content engage your visitors?
Have you got all the best information on your site? Is it market related and offers your visitors something of use?What content are they getting from you that they can't get somewhere else? The information needs to make a case for using you over your competitors, and if a potential customer comes away from your site still unsure
about what exactly it is you offer, you'll lose them for good. Informative, market relevant content and keywords mean people will be able to find your website easily. If your'e not doing so good in the search engine placement,
a redesign and full content shuffle could be just what you need to start bringing in those visitors.
If your website hasn't been updated recently or you feel that your traffic is starting to slow to a trickle, then
your site could be due for a redesign in order to kick it back into gear. If you site seems to be lacking on some of the points in the post then it's definitely something you should consider to get your business back on track.