Facebook has a massive base of users (which is constantly growing) and is the main reason why advertising on Facebook is a must for any business. You can increase your customer base as well as keep your existing customers coming back to you.
Here are the main benefits of Facebook Marketing:
Reach - Virtually everyone is on Facebook at one time or another. This means that most of the people you would want to target are already in one place.
More internet real estate - Although Google recently changed its algorithm to allow single domains to have more than two listings in their standard Web results for any particular search, social media profiles are a great way to
gain more real estate within search results for your business.
Niche market - Any ads you run will only be shown to your target markets.
Build relationships - Sometimes blatant advertising doesn’t work. FB pages or groups allow you to answer questions, publish useful content and develop a following which can build up your reputation and set you up as an
expert.
Free marketing - Although the best proven way to get more traffic through FB is with paid ads, traditional social
media exposure costs nothing. By creating a profile, group or page you can get free traffic and keep people up to
date with your business.
You can utilize paid advertisements and free methods (such as pages or groups) but ideally you need to be doing both.
In order to get set up your on Facebook you'll need to create a page for your business.
You'll need to have your basic business information to hand. Decide on a page name and find any images you want to upload.Your company logo is usually the best image to use for the profile picture but if you don't have one you need an image that represents your business. When you create the page you will need to include a description of your Web site, product, brand or company.
When people sign up with Facebook, more often than not they'll divulge a lot of personal information for their profile. When you're advertising on FB, this is perfect as instead of spending a lot of money running an ad that
won't reach your target audience, FB's Ad process lets you pick and choose which groups you would like your ads to reach. You can target a specific age group, gender, location, college, relationship status, and even target specific interests. You can also advertise only to users who mention certain words in their profiles or status messages.
If you've done your basic market research (which you should have) you will already have a clear vision of your ideal customer and with Facebook you can target location, age, gender and a whole range of broad or specific interests. If you're running an ad, you can set your budget per day where your ad will run until you cancel it and will not go over your amount set for the day. Or you can set a budget for the lifetime of the ad. If you are setting a budget for the lifetime of the ad you'll choose when the ad starts and ends but obviously if you run through all of your budget it will stop when the money runs out.
If you're wanting to increase your traffic, the ideal place to do this is through Facebook as you can target who sees # your ad and control exactly how much you want to pay to run it. You can also take advantage of the free side of Facebook marketing, increase your brand awareness and keep in contact with your customers.