Just like with real estate in the real world, the real estate on your website is not all equally valuable. Location is an important consideration when placing banners. Banners at the top generally generate higher response rates
than those placed towards the bottom so these are usually more
expensive.
So how do you go about placing your banner ads?
The two main methods are to use ad networks and contacting site owners directly to place ads on their sites.Buysellads.com is a site that allows you to do one-stop shopping with your banners.It brings together ad space from a wide variety of websites with diverse content. You can browse by category to find sites that have audiences that are likely to be interested in your product. By looking through the market categories, you can find the one you want and then it will bring up the most popular sites that offerbanner space and will show you the various statistics about the site, such as how many visitors the site gets, available ad space, size of space available, cost of ads etc. You then upload your banners and buysellads.com basically takes things from there. Once your ads are running the site provides tracking features to allow you to see how your ads are doing.
Some other sites where you can find banner space for sale are:
forums.digitalpoint.com
www.warriorforum.com
As well as going on sites like these to purchase your banner space, you could reach out to site owners directly.
Research your market and find websites with content that is in the same niche as you. You can then contact site
owners directly and work with them to place your banners on their sites.